Specialised Tuition and Children's Coaching in North London and Online
Ruby Cole is an award-winning qualified teacher, private tutor and children’s coach with over a decade of experience working with children, young people and their families across educational and psychological settings. Her psychology-informed, holistic approach is personalised to each child, helping them feel understood, build confidence, make meaningful progress and reach their full potential.
BSc Psychology (Hons) · Qualified Teacher Status · London Teacher of the Year Award 2021 · Former Assistant Psychologist & Psychological Researcher
Both taught and understood
Some children come to Ruby for confidence, friendships, emotional regulation or managing change. Others come for academic support, whether that is catching up, keeping pace, or being stretched further. Many need both, and the two are rarely separate.
Ways Ruby supports families
Teaching shaped around your child
Personalised academic support for ages 7 to 13, including KS2, SATs and general subject tuition, adapted to how each child learns best.
Support that starts with understanding
Personalised tuition and coaching for children with autism, ADHD, dyslexia and other learning differences.
Space to understand, grow and connect
Coaching that supports confidence, friendships, emotional regulation, motivation and independence.
Entrance exam and interview preparation
Thoughtful preparation for entrance assessments and interviews, building confidence, technique and subject knowledge.
Support for children growing up between countries
Online tuition and coaching for children navigating different countries, cultures, school systems and time zones.
Support built around the whole child
A flexible programme bringing academic, social and emotional support together around your child's individual needs.
Ruby starts with the child.
Most support starts with the work. Ruby starts with the child. This is how every programme begins.
- 1
Understand
Ruby starts by looking beneath the behaviour. Not what is wrong, but what is really going on for this child.
- 2
Connect
She builds a genuine relationship. A child who feels safe and understood is a child ready to learn and grow.
- 3
Build
With trust in place, she builds skills, confidence and knowledge, at the child's pace and from their strengths.
- 4
Grow
Progress that lasts, because it is built on understanding and connection, not pressure.
A calm, personal presence for your family, from the very first call.
Over 10 years working with children and families, nationally and internationally, Ruby have learned to notice what sits beneath the surface. Ruby would love to work with yours.
Or email Ruby directly at hello@rubycole.co.uk.
One family's story, in their words.
He was feeling anxious and nervous about the change, and was also finding friendships and navigating his peer group at school difficult.
Ruby had a wonderful approach that allowed my son to express his feelings openly and without judgement. She gave him strategies to help him navigate social situations and build relationships with children his own age.
The difference has been remarkable. He is now a very happy pre-teen who has had a fantastic start to secondary school and has built strong friendships.
We would wholeheartedly recommend Ruby to any parent whose child is struggling with emotions, friendships or a big transition.
Questions parents often ask.
What ages do you work with, and are sessions online or in person?
Ruby works with children and young people aged 7 to 18. Tuition is for ages 7 to 13 and includes 7+, 9+ and 11+ entrance exam preparation, while coaching is available across the full 7 to 18 range. Sessions can be in person across North London (including Barnet, Muswell Hill, Finchley, Highgate, Hampstead and Hampstead Garden Suburb), or online for families across the UK and internationally, including expat families abroad.
What is the difference between tuition and coaching?
Tuition builds academic knowledge and confidence with schoolwork, while coaching supports the things underneath it: confidence, friendships, resilience, managing worries, handling change, and understanding their own feelings and reactions. Coaching is practical and forward-looking, always focused on where your child is now and where they would like to get to.
Coaching is not therapy or clinical treatment. It does not diagnose or treat mental health conditions. Instead, it gives children practical strategies, a genuine relationship, and space to grow in confidence, at their own pace. Many children simply need someone who understands them and helps them build the skills to thrive, and that is exactly what coaching offers.
If Ruby believes a child would benefit from clinical support, she will always say so.
Does my child need a diagnosis?
No. This work sits in the space in between. Not therapy, not clinical, but education-led support that pays attention to the whole child. You do not need a diagnosis, or any formal label, to be supported here.
What if my child is reluctant to engage?
Ruby has worked with a wide range of children, and building trust is the part she takes most seriously. Most children settle quickly. Some take a few sessions to feel comfortable, and that is completely fine. It teaches a child something valuable in itself: that relationships build with time, and that someone is willing to keep showing up.
How much does it cost?
Rates depend on the type of support your child needs, whether that is tuition, entrance exam preparation, coaching, or a bespoke plan combining them. Ruby will confirm current rates when you get in touch, so you know exactly what to expect before anything is booked. Send an enquiry and she will come back to you personally.
Send an enquiry or email hello@rubycole.co.uk.
Are you DBS checked and safeguarding trained?
Yes. Ruby holds an enhanced DBS certificate and Qualified Teacher Status with formal safeguarding training.
This is educational and wellbeing support, not therapy or clinical treatment. Families seeking clinical or diagnostic support should speak with a registered psychologist, therapist, or their GP. Ruby is happy to help point you in the right direction if needed.
Not sure where to begin?
Tell Ruby about your child and Ruby will help you identify the most useful next step.