Confidence, Resilience & Self-Understanding.
Bespoke coaching that builds everyday confidence, resilience and self-understanding, shaped entirely around your child.
Confidence built carefully, at your child's pace.
- London Teacher of the Year Award 2021
- BSc Psychology
- Qualified Teacher Status
- Assistant Psychologist & Psychological Research Experience
- In person across North London and online worldwide
Confidence, Resilience & Self-Understanding.
Confidence is rarely about ability. It is about how a child feels when something is hard, how they speak to themselves when it goes wrong, and whether they believe they can try again. Ruby works with every kind of learner here: children building everyday self-belief, perfectionist children who fear failure, children who mask at school, and children whose confidence has quietly dropped. Ruby starts by understanding your child, then build from what they are already good at.
Built around your child, not a fixed package.
Every programme is built around the individual child. Ruby and your child shape the focus, the pace and the goals, so the support fits your child, not the other way around.
Programmes run from a minimum of four sessions, and continue for as long as your child needs. Some children need a short, focused block; others benefit from longer, ongoing support. Ruby and the family find the right length together.
How it works
- 01It starts with a free discovery call, where Ruby talks through what is going on for your child and what you are hoping for.
- 02From there, Ruby builds a programme around your child's goals, strengths and needs.
- 03Programmes begin with a minimum of four sessions and continue for as long as they are helpful, with regular reviews along the way.
Who it's for
- Children building everyday confidence and self-belief
- Children who freeze or shut down when tasks feel hard
- Perfectionist children who fear failure
- Neurodivergent children masking at school
- Children facing a new challenge or stretch
How Ruby approaches it
- Ruby starts by understanding your child, not the label or the problem
- She builds from what your child is already good at
- Sessions move at your child's pace, with goals Ruby and your child agree together
- Ruby and the family review as sessions progress, so the programme stays useful
What Ruby and your child work towards
Every child is different, but this is the kind of growth Ruby and your child work towards together.
She was instrumental in helping him develop the confidence and emotional skills to navigate this important transition.
Confidence in exams and interviews
If the confidence wobble shows up around entrance exams or school interviews, that has its own page. Have a look at interview preparation for 7+, 9+ and 11+.
This is part of Ruby’s approach and her way of working with every child. Read more about the approach.
Qualified teacher, psychology graduate, and award-winning specialist educator.
Ruby Cole is a qualified teacher with Qualified Teacher Status and a BSc Psychology (Hons), and winner of the London Teacher of the Year Award 2021. With 10+ years working with children and young people across the UK and internationally, she supports both how a child learns and how a child feels.
Qualified teaching background
Classroom and specialist experience across London schools brings clear knowledge of progression, assessment, school expectations, and age-appropriate teaching.
Psychology and child development
A background in psychology supports careful attention to motivation, confidence, emotional regulation, and how each child feels safest and most ready to learn.
Additional needs and neurodiversity
Sessions are adapted for neurodivergent learners and children with additional needs, without lowering expectations or making a child feel singled out.
Frequently asked questions
Is this therapy or counselling?
No. This is educational, psychology-informed coaching. It is not therapy or counselling, and it is not a substitute for clinical support.
What ages is this suitable for?
Programmes are designed for children and young people aged 7 to 18, with sessions adapted to the child's age, confidence, and context.
My child doesn't have an obvious problem, is this still right for them?
Yes. Many children benefit from building confidence and resilience skills even without a specific issue. Self-understanding is valuable at any stage.
What happens on the discovery call?
The free discovery call is a chance for Ruby to understand what is going on for your child, answer your questions, and decide together whether coaching feels like a good fit.
How many sessions will my child need?
Programmes begin with a minimum of four sessions and continue for as long as your child needs. Some children need a short, focused block, while others benefit from longer support. Ruby and the family review together as sessions progress.
Every programme is delivered personally by Ruby Cole, a qualified teacher combining academic rigour with an evidence-based understanding of how children learn and grow. Ruby is winner of the London Teacher of the Year Award 2021, BSc Psychology (Hons), Qualified Teacher Status (QTS), with ten-plus years working with children nationally and internationally, including specialist 1:1 tutoring, Assistant Psychologist experience, and research with UCL and the Anna Freud Centre.
Every programme is built around the same principle: a child who feels understood is a child who can achieve more.
What this is
An education-led, psychology-informed programme focused on building confidence, skills and understanding, tailored to your child.
What this is not
This is not therapy, counselling, or clinical treatment, and it is not a substitute for clinical support. If Ruby believes a child would benefit from clinical support, she will always say so.
Talk it through with Ruby.
A free 15-minute discovery call, no pressure and no obligation.