Social Confidence & Friendships.
Ruby offers social coaching for children in London and online, supporting social confidence, communication, and making and maintaining friendships, including for neurodivergent children.
Friendships understood, not forced.
- BSc Psychology (Hons)
- Qualified Teacher Status
- London Teacher of the Year Award 2021
- Psychological Researcher
- Former Assistant Psychologist
- 10+ years experience across Psychology and Education
- In person across North London and online worldwide
Social coaching for children can support a young person's social confidence, communication skills and ability to make and maintain friendships. Ruby takes a whole-child approach, where she draws on the young person's strengths and interests to support them in building their confidence to develop close and lasting friendships across different areas of their lives.
Who it's for
- Children building everyday social confidence
- Children on the edge of the group or unsure how to join in
- Neurodivergent children navigating unspoken social rules
- Children who find friendships intense and dysregulating
- Children who mask socially and burn out at home
How Ruby approaches it
- Ruby starts by understanding your child, not the label or the problem
- She builds from what your child is already good at
- Sessions move at your child's pace, with goals Ruby and your child agree together
- Ruby and the family review as sessions progress, so the programme stays useful
What Ruby and your child work towards
Every child is different, but this is the kind of growth Ruby and your child work towards together.
Social skills, friendships and communication
Friendships ask a lot of a child. Joining a conversation, reading how someone is feeling, taking turns, disagreeing without falling out, and repairing things when they go wrong are all learned over time, and some children need that made a little more explicit. Coaching offers a calm space to talk through real situations, understand what happened, and try out approaches that feel like them.
With older children and teenagers, the work often moves towards communication: saying what they need, setting a boundary kindly, handling group chats and exclusion online, and knowing when to ask an adult for help. Growing up between countries or moving school can make friendships harder to build and keep, and you can read more about support with transitions and moving school and coaching for international and expat families.
How it works
- 01It starts with a free 15-minute discovery call about what is happening for your child and what you are hoping for.
- 02Ruby builds a programme around your child's goals, strengths and needs. The focus and pace are shaped with your child, not set in advance.
- 03There is no minimum. Programmes continue for as long as they help, with regular reviews along the way.
Frequently asked questions
Is this therapy or counselling?
No. This is educational, psychology-informed coaching. It is not therapy or counselling, and it is not a substitute for clinical support. If Ruby believes a child would benefit from clinical support, she will always say so.
What ages is this suitable for?
Programmes are designed for children and young people aged 7 to 18, with sessions adapted to the child's age, confidence, and context.
My child has friends but still struggles socially, does this apply?
Yes. This programme supports children at any social confidence level, including those who want to deepen existing friendships or work through specific social challenges.
What happens on the discovery call?
The free discovery call is a chance for Ruby to understand what is going on for your child, answer your questions, and decide together whether coaching feels like a good fit.
How many sessions will my child need?
There is no minimum. Programmes continue for as long as your child needs. Some children need a short, focused block, while others benefit from longer support. Ruby and the family review together as sessions progress.
Talk it through with Ruby.
A free 15-minute discovery call, no pressure and no obligation.
Education-led tuition and coaching, not therapy or clinical treatment. If Ruby believes a child would benefit from clinical support, she will always say so.