Social & Friendships.
Bespoke coaching supporting friendship, communication and social confidence, built around your child.
Friendships understood, not forced.
- London Teacher of the Year Award 2021
- BSc Psychology and Qualified Teacher Status
- In person across North London and online worldwide
What this is
An education-led, psychology-informed programme focused on building confidence, skills and understanding, tailored to your child.
What this is not
This is not therapy, counselling, or clinical treatment, and it is not a substitute for clinical support. If I believe a child would benefit from clinical support, I will always say so.
Social & Friendships.
Friendships can be the part of school that shapes everything else. I support every kind of learner navigating them: children building everyday social confidence, children on the edge of the group, and children who find friendships confusing, exhausting or lonely, including autistic, ADHD and PDA profiles. I never ask a child to perform a version of themselves. We work out what good friendship looks like for them, then build the skills and confidence to get there.
Built around your child, not a fixed package.
Every programme is built around the individual child. Together we shape the focus, the pace and the goals, so the support fits your child, not the other way around.
Programmes run from a minimum of four sessions, and continue for as long as your child needs. Some children need a short, focused block; others benefit from longer, ongoing support. We find the right length together.
How it works
- 01It starts with a free discovery call, where we talk through what is going on for your child and what you are hoping for.
- 02From there, I build a programme around your child's goals, strengths and needs.
- 03We begin with a minimum of four sessions, and continue for as long as it is helpful, reviewing together as we go.
Who it's for
- Children building everyday social confidence
- Children on the edge of the group or unsure how to join in
- Neurodivergent children navigating unspoken social rules
- Children who find friendships intense and dysregulating
- Children who mask socially and burn out at home
How I approach it
- I start by understanding your child, not the label or the problem
- I build from what your child is already good at
- Sessions move at your child's pace, with goals we agree together
- We review as we go, so the programme stays useful
How this helps your child
Every child is different, but this is the kind of growth we work towards together.
This is part of my approach, my way of working with every child. Read more about the approach.
Qualified teacher, psychology graduate, and award-winning specialist educator.
Ruby Cole is a qualified teacher with Qualified Teacher Status and a BSc Psychology (Hons), and winner of the London Teacher of the Year Award 2021. With ten years working with children and young people across the UK and internationally, she supports both how a child learns and how a child feels.
Qualified teaching background
Classroom and specialist experience across London schools brings clear knowledge of progression, assessment, school expectations, and age-appropriate teaching.
Psychology and child development
A background in psychology supports careful attention to motivation, confidence, emotional regulation, and how each child feels safest and most ready to learn.
Additional needs and neurodiversity
Sessions are adapted for neurodivergent learners and children with additional needs, without lowering expectations or making a child feel singled out.
Frequently asked questions
Is this therapy or counselling?
No. This is educational, psychology-informed coaching. It is not therapy or counselling, and it is not a substitute for clinical support.
What ages is this suitable for?
Programmes are designed for children and young people aged 7 to 18, with sessions adapted to the child's age, confidence, and context.
My child has friends but still struggles socially, does this apply?
Yes. This programme supports children at any social confidence level, including those who want to deepen existing friendships or work through specific social challenges.
What happens on the discovery call?
The free discovery call is a chance for me to understand what is going on for your child, answer your questions, and decide together whether coaching feels like a good fit.
How many sessions will my child need?
Programmes begin with a minimum of four sessions and continue for as long as your child needs. Some children need a short, focused block, others benefit from longer support. We review together as we go.
Every programme is delivered personally by Ruby Cole, a qualified teacher combining academic rigour with an evidence-based understanding of how children learn and grow. Ruby is winner of the London Teacher of the Year Award 2021, BSc Psychology (Hons), Qualified Teacher Status (QTS), with ten-plus years working with children nationally and internationally, including specialist 1:1 tutoring, Assistant Psychologist experience, and research with UCL and the Anna Freud Centre.
Every programme is built around the same principle: a child who feels understood is a child who can achieve more.
Let's talk it through.
A free 15-minute discovery call, no pressure and no obligation.