Specialised 11+ tuition and entrance exam preparation, without the pressure.
Careful, individually planned entrance exam preparation for children aged 7 to 13. If you are looking for an 11+ tutor in North London or online support for 7+ and 9+, each plan is built around your child, so they arrive prepared and still themselves.
Preparation that builds the child as well as the technique.
- London Teacher of the Year Award 2021
- BSc Psychology
- Qualified Teacher Status
- Assistant Psychologist & Psychological Research Experience
- In person across North London and online worldwide
Who it's for
- Children preparing for 7+, 9+ or 11+ entrance exams
- Families weighing up whether to sit entrance exams at all
- Children who are academically capable but go blank under timed conditions
- Neurodivergent children preparing for selective entry
- Children starting late and needing a focused, realistic plan
- Families who want preparation that does not take over family life
What preparation covers
- Subject knowledge, built properly rather than patched
- Exam technique, timing and working under pressure
- Reasoning skills, taught rather than drilled
- Practice papers used diagnostically, not as a scoreboard
- Regular written parent updates so you always know where things stand
Interview preparation for 7+, 9+ and 11+
Preparation for entrance exams and interviews covers the content and the technique a child needs, and gives equal attention to how they manage the experience itself: pacing themselves under timed conditions, handling a question they cannot immediately answer, and speaking to an unfamiliar adult without losing their train of thought. Sessions are planned so that preparation builds confidence rather than pressure, and Ruby is honest with families about what is realistic for their child. Entrance exam preparation for families in Barnet and the surrounding areas can take place in person or online.
Most selective schools interview, and for many children it is the part that worries them most. Papers can be practised on paper. An interview is a conversation with an unfamiliar adult in an unfamiliar room, on a day everyone has told them matters, and that asks something quite different of a child.
What schools are actually looking for
Interviews vary from school to school, so the first thing to do is ask the school what theirs involves. What most have in common is that they are not testing whether a child knows the right answers. They are looking for curiosity, for whether a child can hold a conversation, and for what happens when they are asked something they have never thought about before. A child who says ‘I have not thought about that before, but I suppose...’ is doing well, not badly.
Interview preparation for anxious children
Anxious children often know the material perfectly well and lose access to it under pressure. The freezing is not a knowledge problem, so more content does not fix it. What helps is making the situation less unfamiliar: practising with someone they do not know well, rehearsing the walk in and the first thirty seconds, and above all building a plan for the moment they go blank, so that going blank stops being the thing they are frightened of.
Interview preparation for neurodivergent children
Interviews quietly assess a set of social conventions that some children find genuinely difficult: eye contact, small talk, reading how long an answer should be, and working out what an open question like ‘tell me about yourself’ is actually asking for. A child who takes questions literally, or who needs a few seconds of processing time that reads as hesitation, can interview well below what they are capable of.
The work here is not teaching a child to mask. Masking is exhausting and it tends to make a child present as flat, which helps nobody. It is more practical than that: unpicking what the questions are really asking, giving them permission to talk properly about the things they know most about, which usually interviews very well, and finding ways to buy processing time that look like thinking rather than blanking.
Whether to tell a school about a diagnosis, and whether to ask for any adjustment to the interview, is a decision for your family. Arrangements vary from school to school, so it is worth asking the school directly and early, and Ruby is happy to think it through with you.
What Ruby does not do
Ruby does not write answers and rehearse them. Schools interview a great many children and they can tell when one has been scripted, and it counts against the child rather than for them. The aim is a child who can talk, not a child who can recite.
When to start, and how much
There is no single right answer, and anyone who gives you one without asking about your child is guessing. It depends on the schools on your list, where your child is now, and how they respond to pressure. Working that out together is one of the first things Ruby and your child do, and it is exactly what the free enquiry conversation is for.
When preparation is not the whole answer
Sometimes a child is capable of the work and something else is in the way. Nerves that tip into dread, a knock to confidence, a sense that they are being measured and found wanting. Where that is happening, coaching can run alongside the academic preparation, either in the same session or separately. It is often the thing that makes the difference, and it is the reason some families choose a Build Your Own plan rather than tuition alone.
Living abroad or applying from overseas? Ruby prepares children for 7+, 9+ and 11+ entry online, wherever your family is based.
Qualified teacher, psychology graduate, and award-winning specialist educator.
Ruby Cole is a qualified teacher with Qualified Teacher Status and a BSc Psychology (Hons), and winner of the London Teacher of the Year Award 2021. With 10+ years working with children and young people across the UK and internationally, she supports both how a child learns and how a child feels.
Qualified teaching background
Classroom and specialist experience across London schools brings clear knowledge of progression, assessment, school expectations, and age-appropriate teaching.
Psychology and child development
A background in psychology supports careful attention to motivation, confidence, emotional regulation, and how each child feels safest and most ready to learn.
Additional needs and neurodiversity
Sessions are adapted for neurodivergent learners and children with additional needs, without lowering expectations or making a child feel singled out.
Every programme is delivered personally by Ruby Cole, a qualified teacher combining academic rigour with an evidence-based understanding of how children learn and grow. Ruby is winner of the London Teacher of the Year Award 2021, BSc Psychology (Hons), Qualified Teacher Status (QTS), with ten-plus years working with children nationally and internationally, including specialist 1:1 tutoring, Assistant Psychologist experience, and research with UCL and the Anna Freud Centre.
Every programme is built around the same principle: a child who feels understood is a child who can achieve more.
Frequently asked questions
Do you guarantee my child will get a place?
No, and Ruby would be wary of anyone who does. Entrance exams depend on the child on the day, the school, and how many others applied that year, and none of that is in a tutor's gift. What Ruby can tell you honestly is how your child is progressing and whether the list of schools you are considering looks realistic.
Which schools do you prepare children for?
Preparation is built around the specific schools on your list, because they do not all ask for the same things. Tell Ruby which schools you are considering and she will say plainly whether she is the right person to help.
My child gets very anxious about tests. Is this right for them?
Often yes, and it is a large part of why families come to Ruby. Anxiety about tests is usually about what a child believes a result says about them, and that is workable. Ruby and your child build the technique and confidence together rather than treating them as separate problems.
Can we start late?
Yes, and plenty of families do. A shorter run needs a more focused plan and some honesty about what is realistic in the time, and Ruby will be honest about what is realistic.
What happens in an independent school interview at 11+?
It varies from school to school, so ask the school directly what theirs involves. Most are a conversation with a senior member of staff, sometimes alongside a group task or a discussion about something the child has read. They are usually less about right answers than about curiosity and whether a child can hold a conversation.
My child freezes when they are put on the spot. Can that be worked on?
Yes, and it is one of the most common reasons families come to Ruby for interview preparation. Freezing is rarely about not knowing the material, so piling on more content does not help. Ruby and your child make the situation less unfamiliar and build a plan for the moment they go blank, so that going blank stops being the thing they dread.
Do you prepare neurodivergent children for interviews?
Yes. Interviews quietly test conventions like eye contact, small talk and knowing how long an answer should be, which some children find genuinely hard. The work is not teaching a child to mask. It is unpicking what the questions are really asking and finding ways for your child to show what they are actually like.
Should we tell the school my child is autistic or has ADHD?
That is your family's decision and there is no single right answer. Arrangements vary from school to school, so the practical step is to ask the school directly and early what adjustments they can make. Ruby is happy to think it through with you first.
Will practising make my child sound rehearsed?
It will if the practice is scripting answers, and schools notice, which counts against a child rather than for them. That is why Ruby does not do it. The aim is a child who can talk, not a child who can recite.
What this is
Specialist one-to-one entrance exam preparation, individually planned, delivered by a qualified teacher with a background in child psychology.
What this is not
This is not drilling through past papers until something sticks, and it is not a promise of a particular result. No tutor can honestly offer that. What Ruby offers is careful preparation and a child who feels ready.
Talk it through with Ruby.
A free 15-minute discovery call, no pressure and no obligation.